{"id":473,"date":"2023-11-07T14:20:59","date_gmt":"2023-11-07T14:20:59","guid":{"rendered":"https:\/\/molabthinkers.com\/?page_id=473"},"modified":"2024-03-04T16:44:22","modified_gmt":"2024-03-04T16:44:22","slug":"newhome","status":"publish","type":"page","link":"https:\/\/molabthinkers.com\/","title":{"rendered":"NewHome"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/molabthinkers.com\/wp-content\/uploads\/2020\/05\/Molab-2018.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:85px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:36px;font-style:normal;font-weight:400\">Una marca no es lo que dice la marca<\/h1>\n\n\n\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#368867;font-size:36px;font-style:normal;font-weight:700\">Una marca es lo que dice la gente<\/h1>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:15px\"><strong>Si no hacemos nada<\/strong>, seremos insignificantes<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Si lo hacemos mal<\/strong>, hablar\u00e1n mal de nosotros<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Si lo hacemos bien<\/strong>, seremos nosotros los que dibujemos en la mente del consumidor su opini\u00f3n sobre nuestra marca<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:60px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:85px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#368867\"><strong>El devastador problema de hacerlo mal:<\/strong><\/h2>\n\n\n\n<p style=\"font-size:15px\"><strong>Sin una estrategia<\/strong>\u00a0para generar grandes ideas alrededor de tu negocio, eres indiferente en el mercado y tus campa\u00f1as siempre ir\u00e1n a medio gas: <strong>nadie te presta atenci\u00f3n<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Sin un posicionamiento<\/strong>\u00a0claro, <strong>compites por precio y te comparan con la competencia<\/strong>. Esto puede parecer injusto, pero pasa mucho\u00a0<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Sin una narrativa<\/strong>\u00a0de comunicaci\u00f3n consolidada, <strong>tienes elementos sueltos que no est\u00e1n conectados:<\/strong> tu marca deambula como un pollo sin cabeza. Y ya sabemos c\u00f3mo acaba un pollo sin cabeza<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:62px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#368867\"><strong>La necesidad de ser disruptivo:<\/strong><\/h2>\n\n\n\n<p style=\"font-size:15px\">El mundo va a cambiar m\u00e1s en los pr\u00f3ximos diez a\u00f1os que en los \u00faltimos cien. O lideramos el cambio, o seremos arrastrados por \u00e9l<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>La disrupci\u00f3n es la nueva norma:<\/strong> Ser capaz de sorprender y mantener la atenci\u00f3n dar\u00e1 mucha vida a tu negocio<\/p>\n\n\n\n<p style=\"font-size:15px\">Pero ser disruptivo no se consigue de un d\u00eda para otro, <strong>se consigue un d\u00eda tras otro<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:66px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#368867;font-size:25px\"><strong>Te ayudamos a crear una estrategia que gu\u00ede la comunicaci\u00f3n de tu negocio, <\/strong>para que tu empresa siga haciendo lo que mejor sabe hacer, pero vendiendo m\u00e1s<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:52px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><div class=\"wp-block-jetpack-contact-form is-style-default\"><a href=\"https:\/\/molabthinkers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Env\u00eda un formulario.<\/a><\/div>\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:15px\"><strong>PD: <\/strong>Si has llegado hasta aqu\u00ed, <strong>te recomendamos que veas el v\u00eddeo de arriba<\/strong>. Dura 46 segundos y seguro que te da alguna idea<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color\" style=\"font-size:15px;font-style:normal;font-weight:400\">Molab Thinkers<\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-small-font-size\">Luis Bu\u00f1uel, 2 \u00b7 Pozuelo \u00b7 28223 Madrid<\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color has-small-font-size\"><a href=\"mailto:whathappen@molabthinkers.com\"><strong>whathappen@molabthinkers.com<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n<p class=\"has-text-align-center has-text-color has-cyan-bluish-gray-color has-background has-white-background-color wp-block-site-tagline has-small-font-size\">Comunicaci\u00f3n y servicios de producci\u00f3n audiovisual<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":7,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank.php","meta":{"footnotes":""},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/pages\/473"}],"collection":[{"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/molabthinkers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=473"}],"version-history":[{"count":75,"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/pages\/473\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/pages\/473\/revisions\/830"}],"up":[{"embeddable":true,"href":"https:\/\/molabthinkers.com\/index.php?rest_route=\/wp\/v2\/pages\/7"}],"wp:attachment":[{"href":"https:\/\/molabthinkers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}